Earth is Saying

Earth is Saying

Cannes - D&AD - The One Club - Clio - Festival Ojo de Iberoamérica

Awards

Client

Greenpeace

Agency

Grey

Cannes - D&AD - The One Club - Clio - Festival Ojo de Iberoamérica

Awards

Client

Greenpeace

Agency

Grey



What if our planet could speak up for itself? What if it could tell the world about its daily struggles and ailments in real time? If massive wildfires, pollution and signs of global warming aren’t enough to signal that we’re in the midst of a climate crisis, could it be time to give Planet Earth a voice to tell its own version of events? The initiative uses a machine-learning-enabled platform linked to satellites and monitoring centres around the world that converts the information it receives into a common language and publishes it automatically on X without any human intervention.




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